Heartbreak FW22: Lakeshore

The Chicago Lakefront Path is a connecting point for runners across the city. It runs 18 miles top to bottom, is the premier destination for city recreation and is a symbol of unity bridging the north and south sides.

The Lakeshore collection was designed as a love letter to my city with a color palette taken directly from the sandy Lakefront beaches and teal-blue Lake Michigan water. It represents an elevated take on the iconic Chicago flag. Campaign imagery was captured to evoke nostalgic memories of Summertime Chi with friends.

Roles:
Apparel Creative Direction, Apparel Product Line Management, Campaign Creative Planning

Photography by Kevin Gunawan and Stone Malick