The marathon run well is a blend of art and science. The ameoba of the peloton and uncontrollable weather contrast with strategic surges in pace and the precise fueling required to power the body through such a distance.

Coming out of COVID lockdown, Heartbreak’s 2022 Boston Marathon capsule artfully took inspiration from the city’s scientific heritage and home of both Moderna and Pfizer research labs. Primary colors, the same colors used in sequencing DNA, and simple shapes represented a back-to-fundamentals approach many runners took in the lead up to race day.

Roles:
Campaign Creative Direction, Apparel Graphic Design, Apparel Product Line Management
Adobe Illustrator, Photoshop

Photography by Kevin Gunawan