Inspired by 90s era Chicago when it defined sport and culture, Heartbreak’s ‘23 Chicago celebration collection melds hoop dreams with running fashion.

For Fall 2023, Heartbreak debuts its “Flying H” monogram. I love that each high fashion house has it’s own monogram print. It’s seasonally essential and often as recognizable as the brand’s logo itself. My eye has always been drawn to the more geometric patterns: Balmain, Versace, Goyard and monogram initials that are pushed beyond the logo like Fendi and Ricardo Tisci’s Burberry. It’s art that’s become brand identity. The subtle lines of the pattern guide the eye with strong direction - always forward, always up.

Colored and styled with a nod to the greatest team ever, this one’s for our Chicagoans who run the streets all year, always forward, raising spirits, elevating the game, and inspiring the world.

Roles:
Editorial Campaign Creative Direction, Apparel Graphic Design, Apparel Product Line Management
Adobe Illustrator, Photoshop

Photography by Andreas Endregaard